Beach Life Nutrition is a wellness practice founded by a registered dietitian who believes in empowering individuals through personalized, holistic nutrition care. Rooted in principles of body positivity, intuitive eating, and joyful movement, the practice offers support that goes beyond meal plans—focusing on helping clients build a sustainable, balanced relationship with food and their bodies. With a coastal, calming influence, Beach Life Nutrition reflects a lifestyle that values wellness and self-compassion.

I designed a logo suite that combines clean, modern elements with references to nature. The design features a simplified wave and sun, symbolizing movement, balance, and renewal—key themes in the brand’s approach to holistic wellness. The typography balances professionalism with warmth: a serif font that echoes the movement of the logo mark conveys elegance and individuality for “Beach Life,” while a rounded sans-serif adds clarity and a modern feel to “nutrition.” The color palette reinforces a sense of calm, positivity, and approachability, aligning with the brand’s mission of supportive, individualized care.