Mike’s Records is a local record vendor with a passion for music culture and analog sound. Specializing in vinyl, the shop offers a curated selection of new and vintage records, and provides a space for music lovers to buy, sell, and trade. Mike was looking for a brand identity that felt nostalgic yet bold— something that would stand out visually while staying true to the spirit of classic vinyl.

To bring that vision to life, I designed a retro-inspired wordmark that blends vintage character with modern touches. At Mike’s request, the brand features a simple color palette of hot pink and white—an unexpected choice that adds a fresh, playful twist to the nostalgic aesthetic. The final logo suite includes several lockups and badge variations, giving the brand flexibility across various applications.