Flamingos Mexican Restaurant is a laid-back, classic Tex-Mex spot that serves up bold flavors for breakfast, lunch, and dinner, with daily specials and live music on the weekends. Rooted in comfort and community, the restaurant offers an inviting atmosphere where locals can relax, enjoy good food, and listen to great music. With a name as playful as "Flamingos," the owners wanted their brand to reflect the fun, casual energy of the space—while still feeling polished and intentional.

For the visual identity, I created a logo system that balances vibrant personality with a clean, cohesive design. The centerpiece is a flamingo wearing a sombrero, styled with a slight western flair to reflect Texas roots. The custom wordmark features flowing script and bold lines, paired with warm color palettes that work across various applications—from signage to menus to merchandise. The result is a look that feels approachable yet refined, setting the tone for an experience that’s as flavorful as the food itself.

*This case study explores an unused concept